2009 A Nintendo call center. Speech analytics. IVR routing. The first chapter.
I’m Tony Valcarcel. This is the story of how I went from onboarding technology for customer support at Nintendo — to pioneering community commerce at Amazon, founding Twitch Prime’s marketing team, launching MUT Rewards at EA Sports, rebuilding startups in Seattle, and leading GTM on AAA titles like Shrapnel and Legacy of Kain Remastered.
Tony Valcarcel · Managing Director, Glittercloud Solutions
I started in video games in 2009 as an operator — onboarding speech analytics for Nintendo call centers, optimizing IVR routing, and helping integrate Oracle with Slalom. That foundation in systems and data shaped everything that came after.
Today at Glittercloud Solutions I bring that same rigor to startups and mid-sized companies that need a senior operator who has already done it inside the world’s largest platforms — and on the scrappiest founding teams.
From Nintendo call-center analytics to founding Glittercloud — and every launch in between.
2009 — The foundation
Customer analyst · operations & technology
I joined the video games industry as a customer analyst, onboarding new technology to make support operations smarter — including a speech analytics program to analyze and optimize call-center performance and IVR routing.
2011 – 2015
Leadership roles in retail video games marketing
I spent the bulk of my career at Amazon. On the retail video games team I pioneered community management and direct-to-consumer sales motions — including one of the first charity affiliate relationships on Reddit’s /r/gamedeals, a program that still exists today and, when I left, was driving hundreds of thousands of dollars in charitable donations through game sales on Amazon.com.
EA Sports
2015
Senior product manager · loyalty & esports
I took a brief break from Amazon to launch the loyalty program for Madden Ultimate Team — MUT Rewards — a program thousands of players joined, engaging more deeply and spending more heavily on Ultimate Team.
Prime
2016 – 2019
Marketing lead · 0 → 10M+ members
A huge opportunity pulled me back to Amazon: lead marketing for a brand-new product, Twitch Prime. I joined the founding team and grew it from zero users and myself as the only marketer to more than 10 million members and a 12-person marketing team.
2019 – 2021
Marketing leader · B2B & digital growth
I left Amazon to help Seattle startups move faster. At Leafly I launched the first international Budtender Tour — a sponsored event that drove ad sales across the platform and B2B revenue for advertising partners. At Convoy I led digital marketing through a full website rebuild: first as an independent contributor, then scaling delivery through a professional agency as team leader.
2021 – Today
Glittercloud Solutions & select engagements
I founded my own company and led marketing for high-profile game launches — including Shrapnel (the $SHRAP token reached a $1B market cap with $20M+ daily trading volume at peak), Wildcard, Sparkball, and The Wanderers. In parallel I served as GTM lead for Crystal Dynamics on Legacy of Kain Remastered, working directly with the Chief Strategy Officer.
Glittercloud Solutions is where enterprise-grade GTM meets hands-on execution. One principal. No handoffs to junior staff. Outcomes you can measure.
Launch strategy, positioning, partnerships, campaign architecture, and milestone planning — from early access through full release and growth.
Process design, vendor management, team throughput, and cost optimization so growth does not break the business behind it.
Practical AI adoption mapped to real workflows — tooling, rollout, and measurement tied to time saved and revenue impact.
Whether you are launching a product, scaling a team, or fixing operations — tell me where you are stuck. I typically reply within one business day.
