Timeline

2009-2026 Almost two decades in gaming.

Same job every stop:
launch it, scale it, fix what breaks.

I'm Tony Valcarcel. I started at Nintendo in a call center, wiring speech analytics and IVR. Then Amazon retail games, EA Sports, the Twitch Prime founding team, Seattle startups, and my own shop. Shrapnel. Legacy of Kain Remastered. The work is still GTM and operations.

Nintendo 2009 Amazon 2011 EA Sports 2015 Twitch Prime 2016 Startups 2019 Today Now
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Tony Valcarcel

Tony Valcarcel, Managing Director, Glittercloud Solutions

Build the machine. Then scale it.

In 2009 I was an operator at Nintendo: speech analytics for call centers, IVR routing, Oracle integration with Slalom. Systems and data first. That has not changed.

At Glittercloud Solutions I work with startups and mid-size companies that need someone who has shipped inside the biggest platforms and on founding teams with no safety net.

17+ Years in games and tech, from call-center analytics to AAA launch

The timeline

Nintendo, 2009. Glittercloud, today. Everything in between is below.

2009 ยท Foundation

Nintendo of America

Customer analyst, operations and technology

I entered games as a customer analyst. New tools for support ops: speech analytics on call-center performance and IVR routing.

  • Led Oracle integration work with Slalom
  • Measure, route, improve, repeat. Still my default loop.

2011-2015

Amazon, video games marketing

Leadership on retail video games

Most of my Amazon years were on retail video games. I built community management and direct sales programs, including an early charity affiliate on Reddit /r/gamedeals. It still runs. When I left, it was moving hundreds of thousands of dollars to charity through game sales on Amazon.com.

  • Community-led growth before every startup pitch deck copied it
  • Appstore and Game Studios: helped ship Saber's Edge and Til Morning's Light

2015

EA Sports

Senior product manager, loyalty and esports

I left Amazon briefly to launch MUT Rewards for Madden Ultimate Team. Thousands of players enrolled. Deeper engagement. Higher Ultimate Team spend.

  • Branding, modeling, KPIs, and delivery end to end
  • Retention systems, not just acquisition, drove live-service revenue

2016-2019

Amazon, Twitch Prime founding team

Marketing lead, 0 to 10M+ members

Amazon pulled me back to lead marketing on a new product: Twitch Prime. I joined the founding team. Zero users, just me on marketing. We grew to 10 million members and a 12-person marketing team.

  • First Prime benefit live in seven countries at once
  • 200+ countries, 40+ co-marketing runs with Fortnite, Hearthstone, Call of Duty, Madden, and more
  • Led 15 marketers and UX designers at peak
Leafly Convoy

2019-2021

Seattle startups, Leafly and Convoy

Marketing leader, B2B and digital growth

I left Amazon for Seattle startups. At Leafly I ran the first international Budtender Tour: sponsored events that sold ads on the platform. At Convoy I owned digital marketing through a full site rebuild, first solo, then with an agency as team lead.

  • Leafly: marketing 5 to 20 in three months; first $1M 4/20 campaign
  • Convoy: team of 8; qualified leads up 100%+ after relaunch
Shrapnel

2021-Today

Founder, GTM lead

Glittercloud Solutions and select engagements

I started Glittercloud and led marketing on Shrapnel ($SHRAP hit a $1B market cap; $20M+ daily volume at peak), Wildcard, Sparkball, and The Wanderers. I was GTM lead for Crystal Dynamics on Legacy of Kain Remastered, reporting to the Chief Strategy Officer.

  • Glittercloud: $0 to $1M+ consulting ARR across remasters, indie, and live service
  • Shrapnel: 23K to 360K on X; $500K+ pre-sales 12 months before ship; Razer, Puma, Alpine F1
  • Big-company process and startup speed, often in the same quarter

What I do now

Glittercloud is one principal, hands-on. No junior handoffs. GTM, operations, and AI adoption with numbers behind it.

Go-to-market

Positioning, partnerships, campaigns, and launch milestones from early access through growth.

Business operations

Process, vendors, team throughput, and cost control so growth does not break the business.

AI enablement

AI tied to real workflows: tooling, rollout, and proof in hours saved and revenue.

$1M+ Consulting ARR at Glittercloud
10M+ Twitch Prime members at scale
360K Shrapnel audience, up from 23K
7 Countries in day-one Twitch Prime launch

Start a conversation

Launching, scaling, or fixing ops? Tell me where you are stuck. I usually reply within one business day.

tony@glittercloud.solutions 941-518-6945